Thursday, June 25
words, words, word, starbucks.
I am reading 3 books right now. I do this all the time, I don't know why or how it happens- it just does. They vary in content and well, lets just say required reading comprehension level. Anyway I mysteriously found this book in my house the other day, I don't know where it came from but it has been filling my time during my daily commute to and from work. Its entitled stupid& contagious, and is written by whom I have come to learn was a former MTV head writer- Caprice Crane. Needless to say its full of music references and would be loved by most pop culture junkies. (iPods, Starbucks, and GQ magazine have been references multiple multiple times and I have hardly gotten into it..). Anyway, one of the main characters rambles on about Starbucks and I like what he says- its an interesting (though not complex) notion that I hadn't really given much thought to before, so I thought I would share. He is referencing Howard Schultz- aka Mr. Starbucks. "He took fu--ing coffee and made it into an event. The guy, bless his heart, has made it okay to charge five dollars for a cup of f--king coffee...People used to go to coffee shops to get a cup of coffee. Not some exotic trendy milkshake. He's revolutionized a bean-a silly little bean- and made billions. Not to mention the freedom of expression he's created" "Huh?" "People are sheep. Consumers. They eat and drink what you put in front of them. But this guy Schultz...he's given them their own shot at individuality. With all the many ways they can order their latte...decaf, extra hot, no foam, breve, soy milk...he's provided the people with one way to stand out and define themselves. " Cynical, maybe even slightly depressing but somewhat interesting- worst thing is that I still plan on going to get my daily Americano... baaa.
labels: book, starbucks, stupid and contagious
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