Japan-based retail chain Uniqlo is donating approximately $25.6 million to the Japanese Red Cross Society in support of earthquake and tsunami victims in the affected regions of Miyagi, Iwate, Fukushima, Aomori, and Ibaraki. As explained in a letter on their website and translated on their Facebook page, the contribution includes $17 million (1,400,000,000 Yen) in cash and $8.6 million (700,000,000 Yen) in clothing.via BlackBookMag
$12 million of the cash donation comes from Uniqlo CEO Tadashi Yanai’s own pocket. Perhaps the most brilliant portion of this news is that the clothing being donated comes from HeatTech (2009 campaign ad above)—the brand’s line of underlayers made from heat-generated fabric designed to create and retain warmth in even the coldest environments. This is especially vital for the thousands of survivors currently experiencing the country’s near-freezing temperatures without shelter.
It’s never too late to give back. Go to www.redcross.org and donate any amount to the Japan Earthquake and Pacific Tsunami disaster relief fund, or text REDCROSS to 90999 to make a $10 donation.
Monday, March 14
labels: japan aftermath