Well if you want to get your brand talked about... I guess this is one way of going about it.
"Re Egypt tweet: we weren't intending to make light of a serious situation. We understand the sensitivity of this historic moment –KC." #kennethcoletweets
If you have no idea what this post is about, click here.
[ed. note: I 100% believe that we are all entitled to mistakes; however, something needs to be said when you turn those mistakes into dye-cut stickers and put them on a stores window front.]