Right now I have these three on the go:
book #1: The Fountainhead.
author: Ayan Rand
what the deal with it is: It's a story of one man, Howard Roark, and his struggles as an architect in the face of a successful rival, Peter Keating, and a newspaper columnist, Ellsworth Toohey. But the book addresses a number of universal themes: the strength of the individual, the tug between good and evil, the threat of fascism. The confrontation of those themes, along with the amazing stroke of Rand's writing, combine to give this book its enduring influence.
why I am reading it: my cousin Melda suggested it to me, and she has yet to let me know down with a bad one.
booked #2: Good to Great.
author: Jim Collins
what the deal with it is: aims to describe how companies transition from being average companies to great companies and how companies can fail to make the transition. "Greatness" is defined as financial performance several multiples better than the market average over a sustained period of time. Collins finds the main factor for achieving the transition to be a narrow focusing of the company’s resources on their field of competence.
why I am reading it: the big boss men at work are reading it, I hear it referenced on a daily basis, I figured I should probably check it out and get into the loop. Boss men, if you are reading this... sorry for referring to you as boss men.
book #3 : Cluetrain Mainfesto: the end of business as usual.
authors: Rick Levine, Christopher Locke, Doc Searls, and David Weinberger
what the deal with it is: Single paragraph (basically) gives a summary- "A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies."
why I am reading it: 1) was suggested by a client, 2) given to me at Christmas by my boss, 3) and its relevant to the industry I am working in.