I have seen people blog about it, seen the paparazzi catch celebs on film with it; I have even seen it sitting on my desk at some point during the work day.
Lets all officially welcome Starbucks to the fashion world.
Dsquared² seemed to have been inspired by the messy-grunge-thrown-together ensembles of the rich and famous. Think long scarves, large sunglasses, and random thrown together combinations of fabrics, textures, colours, and patterns. Oh- and lets not forget the ubiquitous status-statement Starbucks cups- oh or the staple Blackberry.
Apparently the addition of the Starbucks cup and/or Blackberry to the models ensembles help potential shoppers visualize themselves in the designers clothes. You can check all all the shots here.
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